Fulltext Media
Google Ads Consultant
Certified Google Ads specialist based in Sweden – helps grow your brand's paid channels in Scandinavia.
- 15+ years of experience
- Google Certified
- Data-Driven & Result Oriented
Hi, I'm Jesper Berg
I've spent close to 20 years in the Swedish digital marketing space, working with major brands as well as smaller businesses across a wide range of industries – from e-commerce and finance to health and professional services.
Today I help international businesses improve their Google Ads performance in Sweden and Scandinavia. Expect hands-on optimization, sharp analysis, and clear reporting, without the agency overhead.
Every assignment is tailored to your budget and goals. No binding contracts, no account managers – just direct collaboration and measurable results. Feel free to reach out.
Free consultation
15+
years' experience
My Google Ads Services
I can help you with everything from creating landing pages in perfect Swedish, to keyword analysis, tracking, reporting and of course ongoing optimization. Since Google Ads campaigns need to be followed up to perform optimally, we can agree on a monthly fee tailored to your needs. I'm also available on an hourly basis.
01
Native landing pages
Having created content for Klarna and other major Swedish brands over the last 15+ years, I've developed a deep understanding of what makes Swedish consumers trust, click, and convert. I don't just translate your message, but adapt it to Swedish cultural nuances, seasonal behaviors, and local preferences – from understanding the importance of "lagom" (just right) in Swedish design to incorporating trust signals that resonate with Swedish consumers, my landing pages consistently outperform generic translations.
02
Competitive analysis
Nearly two decades of Swedish market experience gives me an insider's perspective on local competitors that international agencies simply can't match. This helps me identify market gaps and possibilities for foreign businesses to fully exploit. Also massively helpful when selecting keywords and matching types for Google Ads campaigns.
03
Campaign structuring and ads
Every project is tailored to your company's needs and budget. Search and Shopping campaigns are often the most efficient for limited budgets, but for brand visibility, Display, Video, and Performance Max should likely also be considered.
04
Data-driven optimization
Even in the individual Scandinavian markets, competition is quite intense. Continuous optimization based on data-driven insights, local seasonality and other factors are key to retain a robust ROI/ROAS.
05
Detailed reports
Regular, detailed reports on how your campaigns are going, exactly which actions have been implemented, as well as insights and forecasts for the upcoming period.
Why Google Ads in Scandinavia?
Google Ads (formerly AdWords) is the leading digital advertising platform globally and the leading search engine in the Swedish, Danish, and Norwegian markets. It offers excellent conversion rates, ROI/ROAS, and allows you to scale effortlessly regardless of starting budget.
1.
Competitive advantages
Reach local customers that your competitors are missing, using the best-converting keywords and completely localized ads/landing pages.
2.
Immediate visibility
While SEO is also important, Google Ads gives you easy access to the top of the SERPs in your most important geographical locations.
3.
Cost control
Set daily budgets to never exceed your desired spend. You only pay when someone actually shows interest by clicking.
4.
Measurable results
Get detailed statistics on everything from impressions and clicks to sales and profitability. See exactly what works and eliminate what doesn't.
5.
Unparalleled flexibility
Change ads, budgets, and audiences at any time. Respond quickly to market changes and seasonal variations.
Frequently Asked Questions
- Why choose a freelance consultant over an agency for Swedish market entry?
- Customized personal services at a lower cost, greater flexibility for SMEs. Work directly instead of becoming one of many clients at an agency. Faster communication, customized solutions, focus on your specific results.
- How quickly can I see results in the Swedish market?
- With professional Google Ads optimization for Sweden, you can start seeing traffic, leads, and sales from Swedish customers within 1–2 weeks.
- Which industries work well with Google Ads in Sweden?
- Practically all industries – e-commerce, service companies, B2B, health & beauty, technology, and more. Strategy is adapted to specific target audiences, Swedish search behaviors, and business goals.
- Do I need a large budget to succeed in Sweden?
- No. Google Ads can be effective with smaller budgets when targeting Sweden. Advisable to test the waters with a smaller budget and scale up based on profitability.
- Do I need a Swedish website/landing page for Google Ads?
- Not necessarily. English-language landings work well in some verticals, but native content usually improves conversion rates.
86%
Google's share of all searches in Sweden1
95%
Google's share on mobile in Sweden1
98%
Internet penetration in Sweden2
8–25 SEK
Typical Google search CPC range
Ready to Take on AdWords in the Swedish Market?
Get a free consultation on how to successfully challenge your competition in Sweden.